Adult Retail Chain Is Early Adopter of ApplePay NFC System

Oct 14, 2014 2:15 PM PST

LOS ANGELES — Amazing Intimate Essentials announced Friday that it has partnered with Cybex Systems to bring Near Field Communication contactless payment processing to its chain of adult stores.

The news follows the media hype surrounding Apple's ApplePay NFC payment system, announced in September.

"We consider it a responsibility to customers to pioneer new retail trends in this industry [and] ApplePay and NFC in general is certainly one of these trends," said Alexander Guarino, director of business development.

"Contactless payment via NFC will not only maximize security in the transactions our customers make, it will make them more private in every way," Guarino continued. "Eventually a customer at one of our locations will be able to discretely charge a purchase and not be required to show any ID or sign any receipt.”

NFC reportedly increases security by eliminating the need for customers to share sensitive information, such as card numbers, name and other personal details.

Payment through NFC systems is standard in Europe and throughout much of the world today, the company notes in a release. The U.S. is expected to see significant conversion to NFC systems.

Thirty New England-based Amazing Intimate Essentials stores, which proffer sex toys, lingerie, adult DVDs and smoke shop essentials, will begin accepting NFC payments this fall.

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