Fantasy Lingerie Teams With ‘Jericho’ Romance Novel
CHATSWORTH, Calif. — Fantasy is participating in EMG's nationwide radio promotion for author Ginger Jamison's new romance novel "Jericho."
Spanning 10 Nielsen Audio rated U.S. markets, the "Jericho" campaign featured a Fantasy Lingerie shopping spree as its grand prize.
"We were thrilled to provide the grand prize in EMG's 10-market radio campaign to promote Ginger Jamison's new novel. The opportunity to reach millions of people as they listen to their favorite stations throughout the day was very attractive," said Leilani Whitney, managing director for Fantasy Lingerie. "Response has been extremely favorable. We congratulate each market's winner and thank everyone who participated. We're always excited to bring Fantasy into everyone's life."
According to the company, the romance novel tells the story of a single mother with a pained past who falls in love with a war injured Marine during her shift as a night nurse at Jericho Military Hospital.
“A moving and seductive tale about the power of love and sensuality, ‘Jericho's’ storyline is in keeping with Fantasy Lingerie's commitment to helping people experience the joys and surprises a little romance can bring into one’s life,” the company said.
As part of EMG's "Jericho" book promotion, Fantasy Lingerie says it reached more than 5.4 million listeners and social media users in the markets of San Francisco, San Diego, Dallas, Jacksonville, Jackson, MS, Kansas City, Philadelphia, and Baltimore.
Fantasy Lingerie lines include Pure white lingerie, Play costume lingerie, Vixen club wear, Excite for Men and Curve plus-size lingerie.
To view Fantasy Lingerie's entire collections, click here.