LELO Launches PINO Exclusively for Bankers

Nov 20, 2014 12:45 PM PST

SAN JOSE, Calif. – LELO has revealed the PINO, a new luxury sex toy designed exclusively for bankers.

According to the company, the PINO “is the first pleasure object ever created to satisfy the hedonistic sexual cravings and excesses exhibited by members of the financial world, with LELO’s promotional video a testament to the role PINO will play in bankers’ lives.”

Steve Thomson, LELO’s head of marketing said, “PINO is the ultimate stimulus package, the most exclusive couples ring in the world and is aimed at the Wolves of Wall Street and Gordon Gekkos of our communities. They’re rarely satisfied and always looking for new limits to push, so PINO is about meeting those demands and adding a new adventurism to their sex lives.”

LELO says that it chose to target bankers based on customer buying behavior, noting that 6 percent of LELO online sales in 2014 delivered to the cities of New York, Tokyo and London arrive at financial offices and stock exchanges directly.

“Can you think of a more demanding group to design a sex toy for?” Thomson said. “For most of us, sex is one of the most wonderful, pleasurable experiences in our lives. In the male-dominated, testosterone-drenched context of banking, it’s an obsession, and that perhaps explains the demands LELO receives and delivery to financial institutions. Bankers are both proud of their sex lives but also want to make sure they’re doing it right. PINO is kind of an external consultant in that respect, and as a sex-positive, inclusive brand – LELO creating this product 100% serves a demanding group.”

The new PINO is a premium couples’ ring worn by men during sex, with its stretchy silicone ring accommodating and enhancing men of all sizes. Its vibrating motor brings enhanced pleasure for her, “while ensuring the man will always close the deal with his partner,” the company says. It features 10 stimulation modes and is waterproof.

The PINO comes in packaging featuring a pin-stripe shirt inlay and signature silver LELO cufflinks with matching money clip, engraved with the banker’s mantra “Always Be Closing.”

PINO is available in the colors of Black and Federal Blue. Since Nov. 1, LELO has shipped more than 10,000 products to retail stores worldwide with PINO now available for $159.

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