Vivid, MGT Partner for Fantasy Sports Gaming Website
LOS ANGELES — MGT Capital Investments, Inc. announced today an exclusive partnership agreement between MGT Sports and Vivid Entertainment, LLC to develop and market a fantasy sports gaming site which will be available online at VividBetSports.com.
MGT is the owner of the 3rd largest daily fantasy sports wagering platform, DraftDay.com.
According to the partners, daily fantasy sports is a multi-billion dollar industry and has achieved mainstream acceptance as evidenced by recent deals by the NBA and NHL, and recently launched pay-to-play sites by Sports Illustrated and USA Today.
Adult websites get more visitors each month than Netflix, Amazon and Twitter combined, with more than 30 percent of the Internet’s bandwidth used for adult content. By partnering with Vivid in the daily fantasy sports segment, the companies have created a marriage between one of the fastest growing Internet business segments and one of the largest sources of unique online traffic.
"We are deeply excited about working with a synergistic partner like Vivid. As 80 percent of fantasy sports players are males with a mean age of 34 years, the demographics show we are addressing the same audience. The Vivid brand has been in existence for 30 years, and this partnership offers a dynamic opportunity for millions of Vivid fans to test their skill in the daily fantasy sports world,” MGT CEO Robert Ladd said.
Vivid co-chairman Bill Asher added, “MGT Sports brings unequalled technical and operating know-how and we provide access and marketing experience to a loyal and enthusiastic fan base. Through Vivid.com and our other websites we will offer easy one-click access and the ability to promote the site through Vivid Radio and Vivid TV, as well as through our other marketing platforms. Daily fantasy sports gaming is a huge and fast-growing segment and we are pleased to be affiliated with a company that is leading its growth.”