Seven ‘til Midnight Celebrates 7th Anniversary With 2015 Collection

Jan 3, 2015 6:00 AM PST

LOS ANGELES – Seven ‘til Midnight announces the launch of its 2015 Collection, as the contemporary lingerie brand celebrates its seventh anniversary.

Seven ‘til Midnight’s 2015 Collection is inspired by American heritage and the spirit of the Wild West, the company says.

The collection features bondage and strappy inspired designs with caging motifs, rope trims, cut outs, and peekaboo details. Other key trends include geometric laces, combing fabrications, mixing unexpected colors, and lace overlay in bright hues.  

Seven ’til Midnight’s new collection features colors such as teal, electric blue and purple. On the other color spectrum, warm tones such as watermelon red, magenta, fuchsia, coral, and bright pink add heat to collection styles. Seven ‘til Midnight also caters to the plus size market with its Baby Got Curves! Collection, featuring a variety of styles tailored to fit and flatter curves.

Seven ’til Midnight’s 2015 Collection will debut at the Salon International de La Lingerie in Paris on Jan. 24-26. The collection is competitively priced ranging from $4 wholesale for the Lace Eye Mask and $22 for a corset, keeping the retail under $45. 

For more information, please visit www.seventilmidnight.com.

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