TrafficHaus, DatingFactory Ink Ad Space Deal

Feb 6, 2015 11:30 AM PST

SAN DIEGO — TrafficHaus today announced a deal with DatingFactory to provide it with its members-area advertising platform.

The company said the addition fortifies its presence in the adult social, dating and webcam markets and gives its clients access to one of the most lucrative ad zones on the Internet.

“We worked hard to forge this solid relationship with DatingFactory and we’re excited to officially offer our clients an incredible mix of Tier 1 Western geos as well as English-speaking geos with valuable impressions from consumers that actually purchase products,” TrafficHaus CEO Mark Bauman said.

He added, “Being in a member’s area like DatingFactory’s is like advertising in a Barney’s or Saks Fifth Avenue-type of top-level department store — you’re exposed to clients with money in the bank who aren’t afraid to spend it.”

TrafficHaus’s DatingFactory members-area boasts some of the top geos around the globe including the U.S., U.K., Canada, Australia, Germany, Spain, France and Italy.

The company is offering the following opportunities for advertisers looking for viable dating traffic:

MOBILE
Ad/Location: Mobile Header (adult/casual)
Size: 300x100
Traffic: 8M impressions total
CPM: $1.50 CPM
Price: $12,000
Rotation: 100 percent

Ad/Location: Mobile Footer (adult/casual)
Size: 300x250
Traffic: 5M impressions total
CPM: $1.25 CPM
Price: $6,250
Rotation: 100 percent

DESKTOP
Ad/Location: Index Cube A (adult/casual)
Size: 300x250
Traffic: 10M impressions total
CPM: $.95 CPM
Price: $9,500
Rotation: 100 percent

Ad/Location: Index Cube B (adult/casual)
Size: 300x250
Traffic: 2M impressions total
CPM: $.75 CPM
Price: $1500
Rotation: 100 percent

Ad/Location: Index Cube C (adult/casual)
Size: 300x250
Traffic: 2M impressions total
CPM: $.75 CPM
Price: $1500
Rotation: 100 percent

Ad/Location: Footer (adult/casual)
Size: 468x60
Traffic: 1M impressions total
CPM: $.45 CPM
Price: $450
Rotation: 100 percent

Ad/Location: Webcam Tab (adult/casual)
Size: 468x60
Traffic: 20M impressions total
CPM: $.45 CPM
Price: $10,000
Rotation: 100 percent

Ad/Location: Index Cube A (non adult)
Size: 300x250
Traffic: 1M impressions total
CPM: $.95 CPM
Price: $950
Rotation: 100 percent

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