LELO Releases Interactive Trailer for ‘Beyond The Wave’
SAN JOSE, Calif. — LELO today released an extended interactive trailer for its upcoming movie “Beyond The Wave” starring Casper Van Dien.
The interactive trailer, which is available here, is called PlayTogether, and according to the company, it is the first-ever trailer experience that can only be watched with a partner.
Designed and developed by LELO, PlayTogether takes people on a journey into the post- apocalyptic world of the “Beyond The Wave” movie, where each partner makes choices together on what scene to watch next.
The exclusive experience synchs two smartphones together and displays video across both of them, as part of the movie’s wider message of helping couples’ appreciate their partner’s perspective.
PlayTogether is not an app and doesn’t require registration or a software download, and is available for free when visitors to BeyondTheWaveMovie.com share the theatrical trailer with friends or their partners.
In addition to a video interview with Casper Van Dien and the LELO team, Steve Thomson, head of marketing, says, “Our goal with Beyond the Wave is to encourage couples to connect both with the story, and through the act of watching the movie itself. That’s also the thinking behind PlayTogether. It’s meant as a fun way for people to get a sneak peak at the movie. It brings couples closer together and encourages them not merely to sit in the same room but to engage with each other’s point-of-view and to spark a unique interaction.
“We hope this movie goes beyond what people expect from a sex toy company — to surprise and engage them in getting closer to their partner. At a time when the whole world is talking about 50 Shades, it’s also worth remembering that physical connections will be even more satisfying if you invest time in understanding your partner’s perspective.”
The star of the movie, Casper Van Dien, added: “‘Beyond the Wave’ shows the importance of not only relying on yourself, of not just communicating or spending time with someone, but genuinely trying to understand your partner’s perspective. So many arguments could be avoided, and so many relationships improved, if we just paused for a moment and put ourselves in our partner’s shoes.”
Directed by Goran Gajic (“Babylon 5,” “Oz”) and co-starring Emilie Ohana (“Paris, Je t’aime”) alongside newcomer Zhu Wei Ling, “Beyond the Wave” is set to release in the summer. It follows one man’s experience in a post-apocalyptic world where men and women choose to live apart.