The Screaming O Launches SnorkelO With 'Muff Diver' Promo

Mar 5, 2015 10:30 AM PST

LOS ANGELES —The Screaming O announced the launch of SnorkelO, an oral sex aid with a clever marketing campaign.

The toy mimics an underwater snorkel, allowing for steady airflow and uninterrupted oral sex.

The SnorkelO features silicone nose piece that fits comfortably under the nostrils. Its Breathe Easy Air Flow tubes allow the wearer to breathe easily while giving his lover oral pleasure. An attached mini vibe acts as an orgasm aid.

The Screaming O even offers official “membership” into the SnorkelO “Muff Divers Association” for retail staff. Membership includes customized ID cards that hang from red-and-white branded lanyards, which a sales associate noted could “add colorful flair to any in-store event.”

The company says that its art department can customize ID cards for employees upon request. Terms and conditions may vary, so The Screaming O asks that retailers contact a sales representative to discuss event ideas (and give the team at least 30 days to help make it happen).

“The SnorkelO was a breakout hit when we launched it in January and our accompanying Muff Diver/Muff Divee ID card campaign kept the industry buzzing for weeks after its debut,” Account Executive Conde Aumann said. “We realized that this fun promotion should be part of our ongoing retail support program to help storeowners and staff make the most of their events. And while staff members giggle about their newfound ‘cunning linguist’ status, their ID cards help advertise one of our newest, most talked-about novelties of the season.” 

The SnorkelO is one size fits most and activates with the touch of a button. Its nosepiece is made of 100-percent silicone, and has been independently lab-tested to assure optimum material quality. 

For bulk or wholesale orders, contact a preferred distributor or email

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