Williams Trading University Adds Hott Products, Doc Johnson Courses

Mar 15, 2015 6:00 AM PST

PENNSAUKEN, N.J. — Veteran adult distributor Williams Trading Co. has added new courses sponsored by Hott Products and Doc Johnson to Williams Trading University (WTU.)

The latest expansion of coursework brings the total to 47 free retailer trainings that are exclusive to Williams Trading customers, the company says.

Hott Products offers two courses: Bachelorette Party Planning 101 and All About Edibles. The Bachelorette Party Planning course includes a free checklist to increase sales of related items. All About Edibles helps a retailer make sense of the hundreds of edible novelties produced by Hott Products, the company said. The course explains how the sense of taste is incorporated into intimacy and what products are best suited for customers’ individual preferences for sweet, sour, mint or chocolate-flavored items.

The Doc Johnson e-Learning course is titled The OptiMALE Man. Designed for men, the OptiMALE line includes pleasure products and personal care items. The features and benefits of OptiMALE are discussed as well as selling aids that are available for download, such as selling sheets and an OptiMALE guide to wearing cock rings.

WTU is a free e-learning program available exclusively to existing and new Williams Trading accounts. Online courses are available 24 hours/7 days per week and can be accessed with a simple login account. Each course offers product benefits and features as well as a seminar that explains its importance to a customer, their needs and well-being.

“E-learning is a platform commonly used for mainstream corporate retailers such as Best Buy and Walmart. Williams Trading is the only adult distributor that offers this service to its customers,” said Scott D., director of sales and marketing for Williams Trading. “Since its launch seven months ago, WTU has grown to 7,000 course certifications. Production of fresh new courses is ongoing and we look forward to offering even more retailer training free of charge.”

For more information about WTU, call a Williams Trading sales representative at (800) 423-8587 or visit WTUlearn.com.

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