Castle Megastore, Sexual Health Expo Launch Citywide Billboard Campaign in Phoenix

Mar 19, 2015 2:00 PM PST

PHOENIX — With access to 25 static and digital billboards covering all major freeways and roads in Phoenix, Sexual Health Expo’s exclusive retail and sex-ed sponsor Castle Megastore is maximizing the event’s exposure among locals.

“We expect a huge turn-out for this event with virtually millions of commuter impressions of our boards,” Castle Megastore CEO Mark Franks said. “There will be a unprecedented awareness of this event.”

Billboard advertising reaches a wide mix of demographics directly, 24-7. By targeting local Phoenix residents, SHE organizers say they predict strong attendance at the event’s first-ever Phoenix edition.

Presented by Mr. Nori's MagicGel, SHE Phoenix 2015 is slated for April 25-26 at the chic DoubleTree by Hilton Hotel. The venue is situated in the center of all the action with surrounding nightlife and shopping hotspots only minutes away.

SHE Phoenix will feature the refreshing, dynamic format that made its premier a resounding success. Anchored by engaging workshops designed to educate and enchant, SHE will once again gather the most sought-after experts to present lively discussions that both teach and titillate.

SHE's exhibition area will allow attendees to immerse themselves in the exploration of today's top intimacy products with fun product demos and exclusive special events alongside like-minded singles and couples.

Emily Morse, sex expert and host of the top downloaded sex and relationship advice podcast Sex with Emily, will once again serve as SHE’s official spokesperson.

The inaugural Sexual Health Expo took place in January in Los Angeles, drawing more than 2,000 attendees over the course of two days filled with education and products for achieving a better sex life. The groundbreaking consumer event was recommended by Cosmopolitan magazine, and was featured on CBS News and, among others.

For tickets and event information, visit

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