Penthouse Launching Branded Wine, Spirits at Las Vegas Bar Show

Mar 30, 2015 11:19 AM PST

LOS ANGELES — General Media Communications, Inc., the owner of the Penthouse trademarks, is launching Penthouse Wines and Penthouse Spirits tonight at the Foundation Room in Las Vegas.

Bartenders will be serving free flowing Penthouse Wines that have been hand-crafted from their vineyards in California and Australia. Guests will be able to choose from “The Scarlet” Sparkling Shiraz, “The Blonde” Sparkling Chardonnay Pinot, Merlot, Sauvignon Blanc and Pinot Noir.

The organizers said those looking to kick it up another notch can enjoy the range of Penthouse Spirits, hand-crafted and bottled in one of the oldest distilleries in Holland. Specialty cocktails will be available featuring Penthouse Whiskey Tequila Fusion as well as Libido Libations, cherry-flavored vodka formulated for both males and females.

The party will be in full swing with special guests: Penthouse Pet of the Year 2014, Lexi Belle, and Penthouse Pet of the Month, Tasha Reign, who will be on hand to toast the event and offer guests the opportunity to mingle up close and personal. 

“Penthouse Wines and Penthouse Spirits are quality products, gorgeously packaged and perfectly representative of the aspirational lifestyle our brand represents,” said Amanda Byrd, director of global licensing for Penthouse. “This party is the perfect platform to announce their arrival to the Las Vegas market in style.”

The spirits will also be exhibited on March 31 at the Nightclub and Bar Show at the Las Vegas Convention Center. Located in booth #955, free sample tastings will be available for tradeshow attendees.

Both product lines, produced under license by PH Wine Estates and Inland Beverages LLC, respectively, will be distributed by Mondo Imports and available on the wine lists and cocktail menus at nightclubs in Las Vegas.

Retailers or bar/nightclub owners in the Las Vegas area interested in stocking the wines and spirits can email randy@penthousewines.com.au, or storm@mondoimports.com.

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