Playboy Launches No-Nudity Mobile App

May 21, 2015 8:00 AM PST

LOS ANGELES — Playboy has launched its Playboy NOW mobile app with no nudity.

The advertising-supported lifestyle app is free in the Google Play store and iTunes App store. Its main hook is “The Daily,” that tells users the top 5 things the staff thinks they should know.

Cory Jones, Playboy’s senior vice president of digital content told the New York Post that the app will also include longer pieces and video, and will be “a one-stop shop for the busy man who wants to be entertained, informed, amused and seduced."

The no nudity policy falls in line with the company's recent Playboy.com strategy that’s yielded an increase in views.

Playboy.com’s global unique visitors have increased from 4 million to 19 million in the 10 months since its relaunch, Jones said. He believes the app has serious potential as 80 percent of Playboy.com traffic already is mobile, and 75 percent of its visitors don’t access the site until after 4 p.m.

“We kind of own the night,” Jones said. “So if you’re a spirits advertiser or an entertainment advertiser, imagine who’d you rather reach — someone at his desk at 9 a.m. or someone in a bar after work figuring out what to do that evening?”

Earlier in May Playboy reported that Playboy magazine’s monthly audience grew 61 percent in the first quarter of 2015 as compared to last year’s figures thanks to mobile use.

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