Lovehoney Unveils New 'Official Motörhead Pleasure Collection'

Jul 1, 2015 9:00 AM PST

BATH, England — Lovehoney has joined forces with legendary rock band Motörhead to launch an exclusive range of Motörhead branded pleasure products, the company announced today.

The collection will be launched in July at ANME Founders show and will be available from distributors shortly after.

“Motörhead — The Official Pleasure Collection” boasts four bullets and classic torpedo shaped vibes, all decorated with the band’s iconic logo and branding, touting that the devices delivers the sort of power and pleasure you’d expect from the “loudest band on Earth.”

Lovehoney said Motörhead is one of the world’s biggest rock bands, having released 21 studio albums and countless singles including the hits “Ace of Spades” and “Overkill” —  after which the vibes are named. The deal was brokered by Global Merchandising Services, Inc., that represents Motörhead exclusively for retail, tour and licensing.

"One of the songs on our debut album was called "Vibrator" so we had to have our own one day, right?,” Motörhead singer Lemmy said. “Apparently, it was worth the wait."

Lovehoney co-founder Neal Slateford added, “We designed these classic vibes for both fans of Motörhead and rock lovers, as well as those who just want a cool looking toy to add to their collection. The range captures the rock and roll lifestyle of the band perfectly, and offers a unique counterpoint to the traditionally pink and purple toys that currently dominate the market.”

Global Merchandising’s CEO, Barry Drinkwater said, “Global is excited to be rockin’ our clientele in such a fast growing industry. We like nothing better than making the fans happy… and we’re thrilled to be partnering with Lovehoney.”

“Motörhead’s massive fan base is a testament to their popularity, with the band having sold more than 15 million albums worldwide,” said Ray Hayes, Lovehoney’s commercial director. “With the announcement of the band’s 22nd studio album Bad Magic in August and their warmly received Glastonbury Festival appearance this year, we are certain that Motörhead — The Official Pleasure Collection will become a firm favorite for lovers and rock fans alike.”

For more information about stocking the Motörhead collection, email tradesalesteam@lovehoney.co.uk or visit the Lovehoney booths 9 and 10 at the ANME Show in Burbank, Los Angeles, July 12 - 14.

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