Liberator to Unveil New Retail Packaging at ANME

Jul 12, 2015 6:00 AM PST

ATLANTA — OneUp Innovations, Inc., the manufacturer of Liberator Bedroom Adventure Gear, will debut their redesigned packaging at the upcoming 2015 ANME Founders Show in Burbank, Calif.

The focus for Liberator recently has not only been on designing new packaging, but to take part in environmental responsibility and stewardship. The shift in further reducing their product size by 70 percent has been achieved with the use of an innovative vacuum compression system. This technology allows even the largest of Liberator Shapes to be shipped with ease, and in a box that is 40 percent smaller than the previous packaging.

This trend in reduction is a “win-win” situation that strongly appeals to environmentally informed consumers who seek out brands and products that share their concern for the environment and sustainability and also for the retailers with limited floor space.

“It’s been a phenomenal year of growth and innovation for us,” said CEO Louis Friedman, “we are extremely proud about all of the progress we’ve made in creating a compelling new package for our products. Not only does this redesign convey our Liberator message, but it also makes it easier for us to cost-effectively distribute to all of our wholesale and retail partners, and sell more products.”

The company notes that the packaging size is just one of the latest in a string of changes. The new merchandising-friendly boxes offer a unique flip-top design, with magnetic closure which feature informative, full-color high impact graphics, fresh product copy, and eye-catching photography. The company’s Creative Director, April Harmon, said, “each product has a story behind it. Our seductive photography, along with the position illustrations, provides a fantastic opportunity to directly share with consumers exactly what the products are and what they do.”

“We’re excited about all of the product enhancements. From the new packaging, to the sexy photography, it will be exciting to see the impact that this will have at the store level,” Friedman added.

The Liberator booth is #7 at the ANME Founders Show today through Tuesday to preview the new product packaging, as well as place orders for any of the new and staple products in Liberator’s line of Intimate Positioning Shapes. Email to schedule an appointment.

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