Dreamgirl to Implement Simparel Technology

Jul 14, 2015 3:59 PM PST

NEW YORK — DG Brands, the maker of Dreamgirl lingerie, has announced that it will implement the Simparel Enterprise solution at its Bell, Calif. headquarters.

According to the company, it will replace its existing ERP and other systems with the all-in-one platform to manage the complete concept-to-consumer fashion product lifecycle. The new software is designed to increase business wide efficiencies, streamline processes, and increase operational visibility.

According to DG Brands EVP and COO Alma Canjura, “Our eight year-old business system simply could not give us the level of reporting and control we needed to more effectively manage and grow the business. Even after investing in third-party add-ons, we realized that we needed to find an integrated solution that was better aligned with our business needs. After evaluating several systems, we found Simparel to be the perfect fit for our business. The system’s depth of capabilities and ease of use is breathtaking, and their industry experience was a real plus in our selection. With Simparel providing the information we need to make faster and better decisions, we are excited about the opportunities to improve operations and expand sales channels.”

When fully implemented later this year, DG Brands will deploy the Simparel software to up to 50 team members across its design, product development, sourcing, supply chain management, distribution, sales, customer service, marketing and financial departments. A collaboration portal built into the system will also enhance communication and transparency with offshore suppliers and retail partners.

“We are pleased to have the opportunity to partner with DG Brands,” said Jill Powers, strategic account director at Simparel. “We applaud their decision to move beyond the limitations of their current systems and equip their teams with the latest in fashion technologies. Based on their clear understanding of business requirements and in-depth systems evaluations, we are fully confident that they will quickly gain the advantages that our modern and fashion-focused solution has to offer. We look forward to a long and mutually beneficial partnership.”

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