CalExotics Debuts New Products, Branding at ANME
LOS ANGELES — CalExotics presented new products, debuted its new logo and its new online education portal at the July ANME Show.
Susan Colvin, president and CEO of CalExotics, explains, “The positive response to our rebranding and new products was overwhelming on all levels.”
The new logo was front and center at the CalExotics booth. The company also had new artistic elements on display. Retail signage, wall skins and displays were featured throughout the booth.
CalExotics unveiled new collections and products at the show, including kits and pumps that were focal points at the booth. His, Hers and Ours Kits were displayed and feature complementary products. The CalExotics Pumps is a cohesive assortment of male pumping products divided into categories to simplify shopping and merchandising.
Some best-selling collections were also enhanced for the July release. Silhouette, a collection of body forming massagers made of premium Silicone that are USB rechargeable and waterproof, now feature five new styles — massagers, a remote controlled stimulator and a bendable stimulator. The Special Edition Butterfly Kiss and Bunny Kiss are new additions to the Kiss collection; made of white silicone with gold accents and packaged in a 3D clamshell.
New releases also included products from Apollo, COLT, Dr. Joel, Pocket Exotics, Power Play, Shane’s World and Vivid Raw were also on display.
Jackie White, vice president of CalExotics, says, “As I took customers around the booth they were impressed by our newest selections, things were cohesive, easy to navigate and fun. This was our best show yet.”
As part of CalExotics ongoing effort to train sales professionals, the company launched a co-branded online learning platform, CalExotics Institute, with its sister company JOPEN. The educational tool was demonstrated throughout the show, giving attendees an in-depth look at the course catalog.
CalExotics Institute brings educational segments combined with tests that allow sales professionals from the pleasure products industry to familiarize themselves on the newest products from CalExotics and JOPEN, along with the latest sales techniques.
Lupe Martinez, international account manager for CalExotics, says, “Everyone loved the CalExotics Institute. It is easy to use and is the perfect way to educate employees about our products. I’ve never seen retailers so excited about a new tool.”