The Screaming O, Claredale Distributors Ink Aussie Distro Deal

Sep 16, 2015 11:48 AM PST

LOS ANGELES — The Screaming O has expanded its reach into Australia following a new partnership with Claredale Distributors, one of the continent’s top adult wholesale outlets, the company announced today.

With growing international interest in its sex toys, this recent deal will make the popular “gateway” brand available to an even wider consumer base while promoting healthy, more satisfying sex for Australian consumers.

Claredale Distributors has provided the Australian adult market with the industry’s top brands for 37 years, having been one of the original wholesale businesses to bring adult products to the region, The Screaming O said. With a unique understanding of the market down-under, the Claredale team has brought The Screaming O’s Top 25 best-selling items to its customers as a welcome introduction to one of the U.S.’s best-selling brands.

“The Screaming O specializes in fast-moving and affordable products that appeal to the mass market and act as entry-level items for those who are new to the idea of sex toys — a category that Australian retailers rely on for steady sales,” said Ozzy Sarman, Claredale Distributors general manager.

He added, “We knew it was a good fit after learning of the company’s commitment to quality and body-safe materials, as it proves that The Screaming O shares our respect for customer trust and satisfaction. We look forward to a fruitful and long-term partnership.”

Claredale Distributors customers will have full access to The Screaming O’s Top 25 disposables and reusables, including the Ohare vibrating rabbit ring, the 100 percent silicone PrimO vibrating rings, and multiple SKUs from the ColorPoP collection of neon-hue vibrating rings and mini vibes.

“Stocking the current Top 25 is a smart move, as it provides a no-brainer selection of SKUs proven to be best sellers and will give Claredale Distributors’ customers enough variety to see how The Screaming O products perform on the show floor,” said Dan Holman, The Screaming O account executive. “This partnership is the latest expansion that The Screaming O has made into this important market and we’re pleased to have the support of such a respected distributor.”

The company noted that the deal comes on the heels of recent international deals that have brought The Screaming O brand into territories across the EU, Asia and South Africa. To place an order through Claredale Distributors, visit

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