Kink.com Signs Deal With Flirt4Free for Kink Live

Sep 16, 2015 12:15 PM PST

SAN FRANCISCO — Kink.com has announced that it has begun working with Flirt4Free to provide the backend to its four-year old cam site KinkLive. Flirt4Free will be working with Kink to rebrand its fetish category and making it "the premier destination for live BDSM entertainment on the Internet." The KinkLive channel launches today.

KinkLive.com is now a Flirt4Free white-label, with a new entity, Kink Studios, managing content production. Kink Studios will recruit fetish and kinky webcam models, certify models as authentically kinky, and will provide model support to help ensure everyone's success. Kink Studio models are featured at the top of the gallery on KinkLive.com, will automatically be in the Fetish section, and are the exclusive models on the newly launched KinkLive Channel.

KinkLive previously ran on Kink.com’s own proprietary camming platform as KinkLive Beta. As the product grew both its audience and model base, however, it proved difficult to scale. In order to find a solution to accommodate the growth, Kink began meeting with other cam companies, and soliciting feedback from its models.

“While there were advantages with many of the companies, Flirt4Free emerged as a clear favorite,” said Carl Burckhardt, VP of Marketing for Kink.com. “Not only did they offer the technological back-end we needed, they were very receptive to working with us as a partner, and to accommodating the specific needs of our BDSM and fetish models, many of whom were wary of going on a vanilla site.”

In addition to a more stable platform, the new KinkLive iteration will allow models to engage with fans in new ways, including: phone sex, video-on-demand, cam2cam, voyeur shows and mobile. It will also offer a much larger audience, helping models reach much higher payout levels.

“By bringing in Flirt4Free, we will have less downtime, a larger audience and more ways for performers to monetize their shows,” Burckhardt said. “The higher traffic should create greater overall revenue opportunities for models.”

Flirt4Free has been an industry leader in camming since 1996. The network boasts more than 100 million unique visitors to their chatrooms each month.

“Kink is the premier BDSM and fetish brand in the world," said Jeff Wilson, the director of business development of Flirt4Free. “It was clear from our early meetings that there was a tremendous symbiosis. We provide a strong backend and a huge audience, and they bring the authenticity and brand strength. his is going to be a win for all involved.”

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