Williams Trading to Launch Special for Fifty Shades Line

Nov 5, 2015 8:30 AM PST

PENNSAUKEN, N.J. — Williams Trading announced it is kicking off the Black Friday selling season early with a special Fifty Shades of Grey - “Pre-Black Friday Event." This selling event focuses on 22 items from the Official Pleasure Collection from Lovehoney approved by E.L. James.

“We are pleased to be the first Black Friday special offer that supports our customer base,” said Rich Pyne, VP Internet Sales. “We're starting our promotions earlier in the month to accommodate our wholesale brick-and-mortar customers. We have increased our inventory, manpower and sales support to support the demand for entire month. The holiday selling season is here and we encourage our adult retail partners to take advantage of this opportunity to get more early savings.”

The Fifty Shades of Grey - “Pre-Black Friday Event” starts Wednesday Nov. 11th at 5 p.m. EST and goes through Monday, Nov. 30th 3 p.m. EST.

Williams is offering 22 items including four special Fifty Shades of Grey Kits with a 30-70 percent wholesale discount. Buyers can view the complete Pre-Black Friday Event assortment on the Williams Trading Co digital flip catalog portfolio here.

In addition to the discounts, Williams Trading Co is offering free store testers, display stands, and a Fifty Shades of Grey Point of Sale Kit.

“We have a complete supply of in-store merchandising to assist store owners with a Fifty Shades of Grey Black Friday Event,” said Erin V., marketing & vendor Liaison for Williams Trading Co. “Retail support and early inventory available on-hand is critical as store owners gear up for holiday sales. Every Williams Trading retail account, brick & mortar and online storefront qualifies for these discounted prices."

Lovehoney supports the Fifty Shades product line with free e-Learning available at Williams Trading University (WTU). WTU is available exclusively to existing and new Williams Trading Co. accounts. Online courses are available 24 hours/7 days per week accessed with a login account. Each course offers product benefits and features as well as a seminar that explains its importance to a customer, their needs and well-being. More than 24,000 course certifications have been completed across the domestic U.S., Canada and Puerto Rico.

Upon completing a course, the user takes a quiz certifying their newfound knowledge and is rewarded with a downloadable certificate. Free premiums, samples and special offers are being made by select participating vendors. This feature is an added benefit to the retailer as their employees can try a product, become a consumer and ultimately recommend it to their customers, according to Williams Trading.

“Education and value-priced options are clearly going to support retail sales as stores gear up for more mainstream foot traffic during the holiday selling season,” said Scott D., director of sales & marketing. “The seasoned sales team at Williams is ready to assist customers with any questions and ease their stress by ensuring their support and product fulfillment during this busy sales season.”

Customers can login to WTUlearn.com to access this free online education program exclusive to Williams’s customers. For product ordering and shipping information, contact a Williams Trading sales representative at 800-423-8587 or visit WilliamsTradingco.com.

Williams Trading Co. is a full-line wholesale distributor with more than 40 years in the industry, carrying more than 20,000 different items, with new products added weekly. Over the years, the company has expanded to offering direct drop-shipping services for online retailers, with the launch of MuffsandCuffs.com.

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