Williams Trading University Adds Cloud 9 Double Touch e-Learning Course

Nov 20, 2015 3:32 PM PST

PENNSAUKEN, N.J. — Williams Trading University (WTU) has added a new e-Learning course: Cloud 9 Novelties Introduces The Double Touch.

 The new course brings the total catalog of retail education courses to 66 available for free exclusively for Williams Trading customers. To preview the Double Touch e-learning, visit WTULearn.com.

Williams Trading University (WTU) is a free e-learning program available exclusively to existing and new Williams Trading accounts. Co-sponsored with adult manufacturers, online courses are available 24 hours/seven days per week accessed with a simple login. Each course offers product benefits and features as well as a seminar that explains its importance to a customer, their needs and well-being.

“It is hard to believe WTU recently had its first birthday,” says Erin V., marketing and vendor liaison. “When we launched this revolutionary adult retail training program, our goal was to secure 10,000 course certifications and grow the catalog from the original 26 courses to 50 available learning modules. We are proudly reporting that within one year of its launch, WTU has 66 courses in its catalog and downloaded 25,000 course certifications!”

Cloud 9 Novelties is a product line exclusive to Williams Trading customers that includes couples-friendly toys that appeal to both men and women; but especially to first-time users.

Double Touch is a massager with double stimulators ergonomically designed to suit the female body’s natural curves. Double Touch has two individually powered pleasure points with an intuitive interface on the handle that allows the user to control the vibration intensity and select from the nine stimulation modes. The LED indicator shows when the interface is activated or charging and blinks when Double Touch needs to be recharged.

“Retailers can make more profit with the Cloud 9 Novelties expanded product line,” says Scott D., director of sales and marketing. “The crisp packaging is eye catching

 with quick and simple feature call outs that are unique to Cloud 9. Your customers will have all the product information they’re looking for in a single glance.”

Williams Trading says it encourages adult retailers to equip their stores with the Cloud 9 tester program. Purchase a minimum of six Double Touch (of the same SKU) and receive one free tester per store location. The tester program is for store demo use only, not for resale.

“To best support our retail partners, we conducted a customer survey and the results came back loud and clear,” says Rich Pyne, VP of Internet Sales. “Respondents claimed testers for the retail floor, clear concise packaging and visual merchandising are paramount for effective in store merchandising today.”

To assist adult retailers with in store merchandising, Cloud 9 Novelties provides a custom 2’ or 4’ wall skin. The removable decor will not damage store walls and comes complete with a custom header to organize Cloud 9 Novelties product displays. As part of this program, they offer planogram assortments in both 2’ and 4’ configurations.

For product ordering and shipping information, contact a Williams Trading sales representative at (800) 423-8587 or visit Williamstradingco.com.

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