Williams Trading University Adds 3 New Courses

Dec 29, 2015 3:07 PM PST

PENNSAUKEN, N.J. — Veteran adult distributor Williams Trading has expanded its Williams Trading University (WTU) with three new offerings: The Art of Bondage by NS Novelties, The Perfect Stroke by Evolved and Affordable Luxury by VeDO.

The latest additions bring the total catalog to 71 e-Learning modules available to adult retailers for free.

NS Novelties delves into the details of its Sinful Elements and Bare Bondage lines, which are vegan-friendly and fashionable. Upselling techniques are discussed as well as in store merchandising techniques, the company said.

Zero Tolerance has joined with a team of engineers to craft a revolutionary stroker that can be used with a hard or flaccid penis, making it the first stroker to include pleasure for men with erectile dysfunction. The Perfect Stroke uses Accumulation Technology to create its unique vacuum sensation, and can be used in conjunction with other ZT products. According to the company, the Perfect Stroke opens up a new audience of older men and couples to the adult retailer.

VeDO’s online course focuses on its Ohhh Bunny collection. Williams Trading says the company’s goal is to always deliver a high performance product, and remain environmentally friendly and body safe.

WTU is a free e-Learning program available exclusively to existing and new Williams Trading Co. accounts. Online courses are available 24 hours/7 days per week accessed with a login account. Each course offers product benefits and features, as well as a seminar that explains its importance to a customer, their needs and well-being. The company reports tha more than 26,000 course certifications have been completed across the domestic U.S., Canada and Puerto Rico.

Upon completing a course, the user takes a quiz certifying their newfound knowledge and is rewarded with a downloadable certificate. Select participating vendors offer free premiums, samples and special offers.

“We are thrilled to expand our retail education offering on WTU,” said Scott D., director of sales and marketing. “Our customers have consistently reported a lift in sales on the retail floor without a percentage off or gift with purchase. Retail education is the way to go!”

Customers can login at WTUlearn.com to access the free online education program exclusive to Williams’ customers. For product ordering and shipping information, contact a Williams Trading sales representative at (800) 423-8587 or visit WilliamsTradingCo.com.

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