CalExotics Gears Up for ANME
LOS ANGELES — CalExotics is gearing up for the Adult Novelty Manufacturers Expo (ANME) taking place Jan. 11-12 at the L.A. Marriott Burbank Airport hotel.
“This ANME will be big for our company with major focuses on product marketing and new sexual wellness products," said Susan Colvin, founder and CEO of CalExotics. "We’re excited to expand our partnership with Living Beyond Breast Cancer, introducing a new collection to this amazing charity.”
Living Beyond Breast Cancer is a charity dedicated to the successful recovery of cancer survivors. CalExotics is partnering with them to release a new collection of female-centric products in the Inspire collection, designed to improve the overall well-being and health of women, with a portion of the proceeds benefiting the cause.
CalExotics is offering revamped packaging with a unified brand look and new products. During the show, products will be showcased from CalExotics' top collections, including Apollo, Scandal, Nipple Play, COLT, Jack Rabbit, Silhouette and more, along with entirely new collections.
Retail support is also a focus for the company; educational tools and sales resources will be available throughout the booth. Displays will give retailers ideas on how to improve merchandising and the CalExotics Institute will serve as a guide for educating the retail employee on the newest items from the novelty company.
“We are really excited about the new marketing support," said Jackie White, vice president of CalExotics. "So much thought and effort has gone into enhancing the consumer journey over the past year, and this will not only better position our products but also assist in converting consumers to purchase.”
A representative from the Living Beyond Breast Cancer charity will be on site to accept charitable donations and to help educate ANME attendees on the organization and the partnership with CalExotics. The donation will be presented to Living Beyond Breast Cancer on Tuesday, Jan. 12 at 2:15 p.m. (PST). For more information, visit CalExotics.com, and to make an appointment for the ANME show, contact Jackie White.