Rock On Adds Rock Out to Shot Drink Lineup

Feb 3, 2016 12:42 PM PST

LOS ANGELES – ROCK’N Products has introduced Rock Out, a hangover defense and recovery formula, as the latest addition to the lineup of Rock On shot drinks.

According to the company, the new addition is designed to give adult retailers new add-on profits by capitalizing on weekend traffic of couples, college kids and party-goers.

The latest addition is part of the new direction of Rock On shots to offer a line of fun, hip add-on sales for shoppers and complement its Rock On sexual vitality shot, the company said.

“The Rock Out shots have already become so popular we anticipate stores will actually gain foot traffic from couples, college kids and party goers that will make a special trip for them. It’s the perfect synergy for the stores clientele,” ROCK’N Products President Keith Caggiano said. “We launched at the recent adult awards and tradeshows and were blown away by how many people came up to us the next day telling us they couldn’t believe how great they felt considering what they drank the night before.”

Rock Out is a natural hangover defense and recovery shot offering the benefits of an assortment of wellness-boosting vitamins C, B6 and B12 and antioxidants. The formula also includes extracts such as milk thistle, prickly pear, and aloe Vera to support the liver’s ability to oxidize alcohol and prevent hangovers. The company’s slogan is “Rock Out Before You Go Out.”

This latest addition falls in line with the company’s mantra of “Rock Life: mind, body and spirit”. The range comes in sleek all-black bottles with the new Rock On “Horn Hand” logo brightly color-coded for each need. The new product names are designed to be self-explanatory, the company says. Rock’n Products offers Turn On, Rock On, Rock Out, Pump, Rip, Shake, Detox, Relax and Do It.

For more information on the Rock Life mantra and line of products, visit WeRockLife.com.

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