Bathmate Goes Mainstream With 'X Factor' Former Contestant Product Review

Feb 16, 2016 12:29 PM PST

AMSTERDAM — Ellis Lacey, a contestant of last year’s “The X Factor” in the U.K., posted X-rated weekly reviews on YouTube of the Bathmate Hydromax, that have gained the brand mainstream exposure.

Thanks to Lacey’s endorsement, Bathmate has been featured in Cosmopolitan, The Sun, and

In his videos, Lacey, a 22-year-old Royal Navy engineer, offers tips as well as his results — three inches of growth that he measures with a ruler on-camera.

“In a series of adverts for Bathmate Hydromax, Ellis invited us into his bathroom for a very special demonstration,” Cosmopolitan’s Beatrice Hemmings says. “And to brag about how his own penis increased by three inches after using it regularly. Yes, really.”

According to reports, Lacey’s Bathmate review has been watched 5.5 million times. 

The Bathmate Hydromax is available in three sizes based on penis size. The pump is billed as the only penis pump that uses “the unique, incompressible force of water” to draw blood into the erectile tissue and kick-start the body’s lymphatic system. 

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