ReallyUsefulCash, MindGeek Announce Launch

Feb 22, 2016 5:09 AM PST

PRAGUE, Czech Republic — and MindGeek have announced the launch of the much anticipated adult reality site

After extensive work throughout 2015 developing their two new networks, and, and the release of as a new brand within the network, they have launched as a separate site entirely.

Really Useful Limited originally launched in April 2013: it was an instant success, capturing the attention of people with its heavy presence on the tubes and reaching a worldwide audience with video clips receiving top ratings and millions of views only days after they were released. The provocative, hardcore and often very funny content was created in a raw and realistic way, using well known reality conventions to give a very genuine feeling to the early scenes. And in the years to follow, it became a favorite in the reality genre. is still the most popular channel on, and in combination with clips from other FakeHub and SexyHub brands, has achieved over 2 billion views on in a little over three years. launches with UK MILF star Rebecca Moore as the lead-driver character, but other women will be seen behind the wheel as the series continues with various guest drivers set to make appearances. One will be UK starlet Elicia Solis.

 “ is an idea JT and I have been talking about for quite some time,” said Lew Thomas, head of production for Really Useful. “Going into 2015, we had a number of new brands in the pipeline but had to put things on hold while setting up and and creating We started shooting around six months ago, but the pre-planning for the site has been going on for more like 12 months. It was surprisingly hard to find the right kind of women to feature as the taxi drivers: every time we thought we’d found someone, we learned they couldn’t actually drive. So just as we were considering sending a number of British models to driving school, we hit the jackpot in seasoned performer Rebecca Moore. She is simply amazing: the perfect combination of sexy, silly and absolutely filthy.”

The site also involves the original driver behind the scenes. So it’s very much in the same vein as the original series, only with a wicked twist on the concept.

JT, owner and chairman of Really Useful Limited, said, “I have never been this excited about launching a site before. Social media was going nuts on the buildup to launch day. Leaning on the success of was a no-brainer, and I truly believe that with the female twist, this new site will very quickly become the biggest jewel in our crown. Instead of launching as part of the network, we decided to launch it using a hybrid of Mindgeek’s powerful launch strategy and the original Really Useful Limited business model. That meant a separate site entirely, two brand new scenes every single week, huge exposure on the tubes including a full scene on the day of launch, many scene trailers and a lengthy site tour to showcase the content in all its glory. That, along with a heavy pinch of Mindgeek's magic, should set the site up to smash all our previous site launch records.”

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