Sunny Rodgers Joins Jimmyjane as Category Brand Manager

Mar 24, 2016 3:12 PM PST

SAN FRANCISCO — Jimmyjane has announced the naming of industry veteran Sunny Rodgers as Category Brand Manager. 

Rodgers will be responsible for developing long-term marketing programs and services for the design-centric brand, and to solidify Jimmyjane’s position and relationships within the marketplace as a leading manufacturer of premium pleasure products.

Rodgers brings more than 17 years of experience in marketing and brand development to her role at Jimmyjane, having worked on a range of businesses in both the mainstream and adult industry arenas, and says that Jimmyjane has a terrific brand story, with products that she has always believed in.

“I think there is a lot of opportunity to grow the brand and establish it as the leading premium manufacturer in the industry,” Rodgers stated, anticipating future successes.

“Sunny has a strong grasp on marketing within this category and a wonderful spirit that will be a great contribution to the team,” Jimmyjane President Robert Rheaume says. “She is dedicated, hard working and extremely creative. Her ability to spot market trends and opportunities is going to take Jimmyjane to the next level in servicing our partners.”

Prior to joining Jimmyjane, Rodgers served as the Marketing Director for Doc Johnson and co-host of a popular program on Playboy Radio. Her industry expertise was also honed in previous roles, including as Marketing Director for Topco; Division Director/Director of Product Development at LFP (Hustler); and Account Executive/Brand Manager at NS Novelties.

Rodgers was named XBIZ’s 2016 “Community Figure of the Year,” in part for her keen eye for spotting market trends; proven track record of building brands; and unique, creative approach to each business.

She will join the growing team at the Diamond Products family of brands, which includes Jimmyjane, Pipedream Products, and Sir Richard’s Condom Company.

“I am ecstatic to be joining the Diamond Products family,” Rodgers added. “[I] look forward to working with our partners to build their businesses and have some fun in the process.” 

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