Hustler Hollywood to Open New Store on Hollywood Boulevard

Mar 30, 2016 4:48 PM PST

BEVERLY HILLS, Calif. — Hustler Hollywood plans to open its newest retail store — its Hollywood, Calif., location — on Friday.

The new Hollywood store will offer an even wider selection of toys, sportswear, apparel, lingerie, shoes and Hollywood-centric branded souvenirs than the original Hustler Hollywood store, which has been operating since 1998 on the Sunset Strip.

That Sunset Strip location will remain open until further notice.

At the Hollywood Boulevard location, Hustler founder and chairman Larry Flynt will be on hand for a formal grand opening celebration on Saturday, April 9, at 6:30 p.m. Flynt will be accompanied by adult star Alexis Texas during the grand opening.

"The growth and development in Hollywood has been incredible to witness, and we look forward to being a part of this vibrant community, easily accessible to both tourists and locals," Flynt said.

"I think people who come to this iconic neighborhood from all over the world will be excited when they visit our new store and see what the Hustler Hollywood shopping experience is all about."

The new Hustler Hollywood is located at 6540 Hollywood Blvd., near the intersection of Hollywood and Vine.

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