Hustler Hollywood Grand Opening Event Is Saturday

Apr 5, 2016 6:00 AM PST

HOLLYWOOD, Calif. — The new Hustler Hollywood store on Hollywood Boulevard will have its grand opening “red carpet” celebration starting at 6:30 p.m. Saturday.

In attendance will be Hustler founder Larry Flynt, who will be joined by adult actresses Alexis Texas and Jessica Rhodes There will be gift bags, dessert and champagne. Shoppers also will receive a free gift from Doc Johnson with purchase.

The Hustler Hollywood store is the 20th in the chain, with new stores in the works for San Antonio, Texas; Phoenix; and San Jose, Calif.

The new Hollywood store will offer an even wider selection of toys, sportswear, apparel, lingerie, shoes and Hollywood-centric branded souvenirs than the original Hustler Hollywood store, which has been operating since 1998 on the Sunset Strip. That Sunset Strip location will remain open until further notice.

"I think people who come to this iconic neighborhood from all over the world will be excited when they visit our new store and see what the Hustler Hollywood shopping experience is all about."

Yesterday, LAIst.com posted numerous photos from the new store. They can be viewed here.

The new Hustler Hollywood is located at 6540 Hollywood Blvd., near the intersection of Hollywood and Vine.

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