Adult Empire Spotlights Utah's Porn Habits

Apr 28, 2016 10:11 AM PST

PITTSBURGH, Pa. — In the wake of Utah's new legislation declaring pornography a 'public health hazard' to its citizens, XBIZ Award-winning adult retailer and entertainment website (AE) has revealed new information about the state's daily porn habits.

According to Adult Empire's latest sales figures from January to April 2016, Utah ranks 36th out of the 50 states in porn consumption and is overwhelmingly enjoyed by men (94 percent) between the ages of 35-44 (35 percent) at 8 a.m. in Salt Lake City (22 percent).

Utah governor Gary Herbert signed a resolution on April 19 to combat the "sexually toxic environment" of pornography by raising awareness and education about the potentially harmful effects of long-term viewing, including addiction.

"The residents of Utah seem to have a healthy relationship with pornography, even though its state representatives have decided it's quite the opposite," said Megan Wozniak, director of marketing for Adult Empire.

Adult Empire's data also concluded that Valentine's Day and Easter are holidays that spike sales for Utah's porn, while New Year's Day shows a decrease. Top search queries include "Sharing My Husband" and "School Girl," while time spent on adult sites averages six minutes.

Although the Utah bill calls for research, education and policy change within the state, it does not restrict or ban pornography; opponents of the bill say it paves the way for more intrusive legislation to pass in the future.

"I agree with any stance that protects children," said Wozniak. "But when it comes to consenting adults, the people of Utah should be free to make their own decisions about personal entertainment without government interference."

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