Lovehoney's Sqweel Spotlighted in Mainstream

May 13, 2016 12:39 PM PST

BATH, Calif. — Lovehoney says its first key product of 2016 has sold out thanks to a mass of mainstream press coverage.

The Sqweel XT for Men was launched at the ANME Founders Show in January where the company says it sold more than 2,000 units.

Lovehoney General Sales Manager Jim Primrose said, “We’re unable to keep the Sqweel XT on shelves, such is the level of orders at the moment.

“Our trade customers are having to pre-order more stock, which will be arriving very soon.”

European newspaper Metro told its 4 million daily readers that it was “just the job” for male pleasure while U.K. newspaper The Sun used the headline “Who needs a girlfriend?”

The Daily Star called it “a game-changing pleasure device” in an article that was shared more than 250 times online. The Daily Express, also featured the Sqweel XT.

Primrose added, “Last year, we predicted that 2016 would be the Year of the Male Sex Toy and this just goes to show that that was correct.

“The momentum for male sex toys is gathering pace and we’re seeing huge demand for the Sqweel XT and other male toys across our brands.”

The Sqweel XT features two sets of Turbo Tongues — soft and extra firm, which rotate in three speeds and three pulsating patterns to simulate intense oral sex action The toy is USB rechargeable.

According to the company, its predecessors, the Sqweel 2 and Sqweel Go Oral Sex Simulators for women, are among the best-selling oral sex toys on the market.

U.S. customers can book a training session about Sqweel XT and the rest of the Sqweel brand with Lovehoney’s brand development manager Sabrina Earnshaw by emailing sabrina.earnshaw@lovehoney.co.uk.

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