Coquette, Hustler Hollywood Team Up for New Orleans Parade

Jun 8, 2016 10:21 AM PST

NEW ORLEANS, Calif. — Canadian-based lingerie manufacturer Coquette International Inc. held its first lingerie parade in celebration of the company’s New Orleans photo shoot.

On May 28, the Coquette creative team held a week-long photo shoot in the Big Easy, and followed it with a Coquette lingerie parade. Starting at Jackson Square, the Coquette creative team met up with two of its models and the Jaywalkers brass band led by a dancing Lady Grand Marshall.

The Lingerie Parade proceeded down Decatur St. to Canal St., picking up participants along the way. Parade goers waved signs with #lovecoquette, Lingerie Parade, Coquette and Hustler Hollywood as they marched along the crowded streets.

“Police escorts cleared the way as we proceeded down Canal Street and onto Bourbon street, ending at the Hustler Hollywood store where the parade crowd formed outside,” the company said. “Thousands of Coquette panty giveaways were tossed out to eager spectators from the balcony, causing a frenzy.”

Ken Cerson, graphic designer and photography assistant for the shoot, said he was surprised with the turnout. "It was unlike anything I have ever seen, the crowd was utterly amazing and it was just for us!"

Eric Barclay, senior manager of the Hustler Hollywood store, said, "It was like Mardi Gras, except they picked the streets clean — there isn't a panty left in sight."

The New Orleans photo shoot is for Coquette’s upcoming catalog.

"It's a city of so much flavor and culture," said Cindy Cipriano creative director and photographer. "There is no other city like it, it is unique just like Coquette."

The new Coquette 2017 catalog is slated for a September release and will feature new designs set against the backdrop of New Orleans locations.

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