Williams Trading University Adds Store Builder

Jun 9, 2016 12:47 PM PST

PENNSAUKEN, N.J. — Williams Trading University (WTU), the free online training program for adult retailers, has added the WTU Store Builder, a free online retail store for approved wholesale accounts.

The new WTU Store Builder program offers brick & mortar adult retailers an “instant” online store.

“Sign up before Aug. 1, 3 p.m. EST and every adult retailer will receive a professionally designed custom logo and banner for your store free (value $250) plus $1,000 worth of free design services to build a custom ‘About Us’ page with your content,” says Scott D., Williams Trading Co.’s director of sales & marketing.

According to the company, online research is up and researching product on smartphones is increasingly important to the consumer's in-store shopping journey.

“Competing today with online retailers and Amazon has become an adult retailer’s nightmare,” says Erin V., marketing & vendor liaison. “However, the adult brick & mortar retailer has advantages that the internet can’t offer: personal attention and product expertise.”

With WTU Store Builder, retailers expand their hours of operation to 24/7 at no additional cost for staff and store. Store inventory increases to more than 19,000 SKUS as WTU Store Builder accesses Williams Trading’s live inventory data feed. Set up, brand development and website hosting are free.

“As an approved WTU Store Builder account you can earn an affiliate commission for all sales without investing in inventory, distribution systems, and call centers,” says Rich Pyne, VP of internet sales. “We are providing a no-risk, brand extension as a way to keep their loyal customers’ attention before and after they leave their store.”

For more information, contact a Williams sales representative at (800) 423-8587 or visit WilliamsTradingCo.com. Learn more about WTU Store Builder at WTUStoreBuilder.com.

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