TrafficForce Narrows Keyword Targeting With Granular Settings

Jun 15, 2016 12:41 PM PST

LOS ANGELES — TrafficForce has announced the offering of new tools for more granular traffic targeting.

According to Ross of, when a site earns money from traffic interested in “Blonde Lesbian MILFs,” that doesn’t necessarily mean it will earn nearly as much from traffic for the keyword “lesbian” or the keyword “blonde.”

By going granular with TrafficForce, media buyers can target specific phrases and search terms without including more generalized results.

“It’s all about getting exactly the right traffic with each buy,” Ross explains. “You can now pick up clicks that target this exact search query ‘’ as an example, without including any general terms in your keyword strategy — and in some niches that becomes extremely important.”

“Two sites about blondes may both benefit from aspects of that keyword, but a teen site getting blonde MILF clicks or a MILF site getting blonde teen clicks can quickly devalue the overall impact of the traffic,” Ross adds. “TrafficForce Granular Targeting gets you only the specific targets you want each time.”

TrafficForce now offers three ways to get traffic, with each method delving deeper into the pool for more narrowly defined matches.

“Broad targeting of a term such as ‘black lesbian’ gets you traffic from pages relevant to ‘black or lesbian’ content. Exact targeting shows your ads only on pages that are tightly targeted to exactly the search phrase you desire, so ‘Teen Upskirt Latina” would only bring back traffic for pages about that very specific topic,” Ross explains. “Negative matching gives advertisers the ability to exclude specific terms from their campaigns.”

This allows clients to start with a general target and then gradually kick out underperforming keywords as they drill down to only the most productive sources.

“As media buying continues to become even further optimized with savvy advertisers seeking only the best performing targets,” Ross concludes, “TrafficForce continues to innovate by adding the kinds of tools that provide clients with a clear competitive advantage.”

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