Sportsheets to Debut Midnight Collection at ANME

Jul 7, 2016 11:14 AM PST

HUNTINGTON BEACH, Calif. — Sportsheets International will debut its latest collection, Midnight at this month’s ANME Show.

 “This show we are featuring the debut of a new trend-setting product line, Midnight,” Sportsheets CEO Tom Stewart said.

Sportsheets says its latest addition is a new “bling accessory collection.”  

“Sportsheets has always been a design leader and we’re capitalizing on what’s hot in the fashion world, and that’s bling,” Sportsheets President Julie Stewart. “This new collection fits perfectly into the Sportsheets brand of products because the designs are gorgeous and sophisticated while still priced well. Studs are on shirts, handbags and shoes — so why not on your sex toys?”

The addition of 13 new products and two new plan-o-grams for the Midnight brand will be available at the show. Sportsheets will also be releasing two original-design leather crops into their EDGE brand.

Sportsheets’ products are divided into “Good, Better, Best” categories.

“We are the only company to bring a Good, Better, Best model to our customers so that they can bring these choices to their retailers,” said Tom Stewart.  

“Good being Sex&Mischief, good quality with basic features, beginner-friendly with 90 percent of the line under $20,” Sportsheets Executive Administrator Joanne Queenin said. “Better is our Sportsheets line with upgraded materials, extra features and expandability (interchangeable with other Sportsheets products). Best is our Edge line, superior materials with premium features and increased durability. In car speak — it’s the Honda Fit, Accord and Acura.”

Sportsheets President Julie Stewart said, “We are so excited about this upcoming ANME and so grateful for Val and all the folks work so hard to make it a wonderful event for all of us. With the addition of new products, we are thrilled to be expanding our lines and giving our customers more product that is sure to spice up a lot of sex lives and stays within our mission of Keeping Couples Connected.”

Sportsheets has seven nominations for the upcoming 10th annual StorErotica Awards scheduled July 18 during ANME. The company is nominated for Pleasure Product Company of the Year, Fetish Company of the Year, Marketing Campaign of the Year — Sportsheets "Manbound,” Male Pleasure Product of the Year — The Everlaster Series by Sportsheets, LGBT Company of the Year — Sportsheets, Luxury Line/Range of the Year — Sportsheets (Sexperiments), BDSM Product of the Year — Edge Dragon Whip by Sportsheets.

“It’s an honor to be named in these important categories, as our team has worked tirelessly this year to develop our brands’ presences both in stores and in consumers’ bedrooms,” Julie Stewart said. “It’s wonderful to know that the industry has noticed and recognized our efforts.  We look forward to celebrating with our friends and colleagues at the show!”

The company will be in booths 69, 70 and 80. To make an appointment, contact a sales representative or contact the Sportsheets sales department at (714) 698-0877.

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