XR Brands, Pornhub Ink Deal for Exclusive Line
HUNTINGTON BEACH, Calif. — XR Brands has struck an exclusive deal with Pornhub to create a branded line.
The Pornhub collection will officially debut in at the Erofame tradeshow in Hannover, Germany, in October. According to XR Brands, every product included in the line will be designed with Pornhub’s trademark style and viewer demographic in mind, and all will be manufactured with the quality that XR Brands has become known for.
“Pornhub is one of the most recognizable names in adult content and it was only natural that the brand would expand into tangible products,” XR Brands director of sales an marketing Rebecca Weinberg said. “It’s an honor to partner with the likeminded team of Pornhub professionals and we look forward to speaking with customers about the future launch.”
The Pornhub line will be supported by mainstream marketing, the company says.
“Sex toys and lubricant are an essential part of satisfying sex – whether by yourself or with a partner — and we are pleased to team with Pornhub and enhance the experience for their more than 100 million daily users,” XR Brands International Sales Manager Valentino Tolman said. “This deal has set a new standard and shows how a genuine crossover between product manufacturing and content delivery should look. It was an honor to orchestrate this collaboration and the team and I can’t wait to showcase the final results.”
XR Brands says Pornhub’s signature “clever and thought-provoking promotional campaigns” will play a role in the new line’s success.
“Our collaboration with XR Brands is a big but rational move for us,” Pornhub VP of Marketing Corey Price said. “At Pornhub, we’re all about the user experience and until now, we’ve been laser-focused on delivering that through best-in-class content. Now with the help of XR Brands, we will be able to further enhance that experience by bridging the online and at-home Pornhub experience, and we are confident the launch will run smooth. For fans sick of using lotions, we’ve got the potions and the Pornhub team is greased up about the launch — we hope our fans will be, too!”
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