Empowered Products Releases Fetish by Gun Oil

Aug 3, 2016 3:02 PM PST

LAS VEGAS — Empowered Products has ventured into the fetish and latex/rubber market with its introduction of Fetish by Gun Oil Silicone Dressing Aid and Garment Conditioner.

Fetish by Gun Oil is a silicone dressing aid and garment conditioner for latex, rubber and fetish enthusiasts. It is available now in the U.S., Canada, U.K., Europe, Asia and AUS/NZ geographies in 2oz/59mL, 4oz/100mL and 8oz/200mL flip-top bottles with induction seals.

Gun Oil products have long been favorite lubricants of the fetish and kink communities, but Gun Oil Silicone couldn’t be used as a dressing aid because it contains Vitamin E which can degrade the bindings on latex products.

“We conducted extensive research in our labs on what enthusiasts wanted and products they used as dressing aids, and created a three-molecule silicone blend that is superior to other products because of the ratios of the different-sized silicone molecules,” said Mark Olson, vice president of sales and marketing for Empowered Products. “Fetish by Gun Oil is a full-bodied, ultra-slick formula that only needs to be applied once, and lasts all night without any gaps or stickiness.”

“To be certain we had a winner, we conducted blind tests of our products against competing products with latex and fetish enthusiasts, cam models, bloggers and fetish retailers nationwide,” said Olson. “The results were crystal clear — Fetish by Gun Oil was rated the best.”

Fetish by Gun Oil comes in purple and black packaging that communicates the purpose of the product. Its MSRP ranges from $12.95 to $31.95.

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