Naughty America Tries Blockchain to Fight Piracy

Oct 3, 2016 4:01 PM PST

SAN DIEGO — Plagued by lost revenue from piracy, adult production studio Naughty America announced today that it plans on working on a pilot project that will create a blockchain-based digital rights management solution for intellectual property protection.

Naughty America, in a deal with Geneva-based blockchain provider Decent, will utilize the most recent advancements in blockchain technology, digital video fingerprinting and cryptography for the company's content distribution platform.

Decent is currently in the middle of a successful initial offer, already raising nearly $4 million in funds for further development of the project.  

Naughty America CIO Ian Paul noted the aim of the collaboration is to create a next-generation content distribution platform that will “set a new bar in the future of digital content distribution systems.”

"Fighting piracy and protecting privacy are key priorities for Naughty America,” Paul said. “Decent offers us the ability to accomplish both at the same time due to the technology's level of security, transparency and inalterability of records."

Digital video fingerprinting is a process in which a software identifies unique components of a video file that serve as its "fingerprint." The technology uses characteristic features such as motion changes, color or key frame analysis for identification. 

The approach adopted by Decent’s underlying technology makes it possible to track and secure each piece of content on the network from the moment it is created and uploaded, effectively preventing piracy, said Matej Boda, a co-founder of Decent.

"We look forward to exploring the huge potential of blockchain technology in combination with current industry solutions along with Naughty America in the upcoming pilot project," Boda said.

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