Hustler Hollywood Celebrates Grand Opening in San Jose on Saturday

Nov 23, 2016 3:50 PM PST

SAN JOSE, Calif. — Hustler Hollywood will open its first retail store in Northern California on Saturday.

Hustler Hollywood’s new San Jose location will be the 20th store in the chain and sell Hustler-branded lingerie, DVDs and sex toys and novelties, among other products.

The store, a former 6,000-square-foot former Bank of the West building, reportedly went through about $1 million in renovations.

LFP Inc. founder Larry Flynt will be on hand at the store’s 6 p.m. grand party on Saturday.

The grand opening will include bubbly to sip and goodies to be given away, including a chance to win a $500 shopping spree, as well as a local "Hustler Honey" search contest that begins at 3 p.m.

The new Hustler Hollywood location is located at 2210 Business Circle in San Jose, Calif., 95128

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