LELO HEX Condom Wins iF Design Award
SAN JOSE, Calif. — LELO won the iF Design Award in the category of healthcare, beating out 5,500 candidates across 59 countries, and impressed a jury of 58 industry experts sufficiently to give it the top spot in its sector.
The iF DESIGN AWARD is one of the design industry’s oldest, with a heritage dating back more than 60 years. LELO has received other mainstream accolades including the Red Dot Design Award and the Cannes Lions.
LELO CMO Steve Thomson said, “Fantastic news once again for LELO and the HEX condom! With International Condom Day on the Feb. 13, this is the perfect way to show how the seven years of hard work we invested in HEX was absolutely validated. The demand for these condoms is growing — we’ve already started selling out in same places in the U.S. — and that demand is being reflected in the critical reception. We couldn’t be happier that we’ve done what we set out to do: make a difference.”