Screaming O Gears Up for South Africa's Sexpo

Mar 20, 2017 12:22 PM PST

LOS ANGELES — Screaming O has expanded its brand reach into the Southern Hemisphere with a showcase at Sexpo in Johannesburg, scheduled March 22-25, where the company will support local customers Mystique Mistress and Luvland.

Screaming O and its signature colorful, affordable product line will be on display at the retailers’ booths to give fans a firsthand look at the company’s product lineup.

“Sexpo South Africa has been instrumental in our international expansion and given us an opportunity to spark and build trusted relationships with local stores,” Screaming O Account Executive Dan Holman said. “Luvland and Mystique Mistress have been strong supporters of the Screaming O brand and we look forward to connecting with them and their loyal shoppers. We’re especially excited to showcase our new Charged series of affordable rechargeables and let Sexpo attendees to feel their rumbling power firsthand on the show floor!”

As part of its international expansion, Screaming O says it continues to establish strategic partnerships with important names in retail and distribution to represent the brand at major events around the world.

“Sexpo is an important part of the region’s adult culture and gives attendees a special opportunity to learn and have fun, all while perusing some of the biggest brands in the industry,” Luvland Operations Director Patrick Meyer said. “Partnering with Screaming O to put their latest releases front and center was a natural choice and we look forward to seeing how our fans enjoy the new Charged line. Cheers to another successful Sexpo South Africa!”

Screaming O says its mission is to promote brand recognition in key markets.

“We love working with Screaming O and bringing their affordable beginner-friendly products to our eager shoppers,” Mystique Mistress Joe Grobler said. “People really appreciate their bright, friendly look and easy-to-use designs – especially for couples looking to give their sex lives a boost. We look forward to another successful Sexpo South Africa with our fans!”

Sexpo South Africa is scheduled March 22-25 at the Sandton Convention Center. For more information, visit Sexpo.co.za.

For more information about Screaming O and its international branding and showcase opportunities, email dan@thescreamingo.com.

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