Annika Scherer Joins Diamond Products in Europe
CHATSWORTH, Calif. — Annika Scherer has joined the Diamond Products team as a European brand ambassador.
Scherer brings over 10 years of adult brand experience, having previously worked at Fun Factory in Germany. Her knowledge of international markets, as well as her education in International Studies of Global Management, will be key to her new role.
“I am so happy to be adding Annika to our European team,” said Raymond Houtenbos, head of European sales. “She has a strong network of international markets and the ability to recognize opportunities for growth. She is going to be a great addition to our European team and will continue to provide the best service and support for our customers.”
In her new role, Scherer will help to build and support the presence of all Diamond Products brands in the European region. This will include B2B and B2C strategy development and implementation for Pipedream Products, Jimmyjane and Sir Richard’s, as well as retailer visits, events and tradeshows.
“Pipedream Products is a world leader with a full range to meet the retailer’s needs,” Scherer said. “From bread and butter products to premium lines with Jimmyjane and Sir Richard’s, I believe that Diamond Products has something for every retailer, which is just what drew me to work with them.”