Eropartner Stocks Up on Lovehoney's 'Unicorn' Products

May 22, 2017 8:16 AM PST

ZWAAGDIJK, The Netherlands — Eropartner has announced they are going to offer new deals for customers of the tokidoki X Lovehoney range.

According to a representative, Eropartner has been a committed stockist of the range since it launched into the trade back in 2016. The new deals are in response to “some exciting press coverage that has appeared in mainstream media over the last few weeks.”

“The combined potential readership of these media titles are in the region of 150,000,000,” said Elcke Wieffering, purchaser at Eropartner. “It’s incredibly important for us to monitor what the mainstream press is talking about in terms of trends, as this directly translates to what enquiries we get from our customers. What is being written about on websites such as Buzzfeed is what people are coming in and asking about in stores. This really is a time to capitalize on these great media mentions.”

Jade Bawa, Lovehoney’s trade sales executive added, “Unicorns are everywhere at the moment! You can’t escape them in the press or on social media either. We have been working closely with Eropartner to make sure that they are able to offer their customers the best possible deals during this period. It’s been a delight to work with them on their current unique, bespoke offering. It is great to see that the adult toy market is excited about unicorns as we are.” 

The tokidoki X Lovehoney line has been recently been covered by, Cosmopolitan.co, Buzzfeed, Love it! and Marie Claire UK. The reviews, according to Lovehoney, have been “magical” with one journalist commenting that the toy is a great way to introduce toys to relationships in a non-intimidating way.

The tokidoki X Lovehoney range has been nominated for a LIMA and Licensing Biz “Brand Extension and Beyond” award.

For more information, email tradeenquiries@lovehoney.com

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